udine design week 2018

Filmmaking and photography are means of brand marketing.

However, as we are usually prone to better understand television advertising rather than the so-called “new media”, it is of the essence to apply video production for a thorough and modern narration of industrial design products.

#UDINEDESIGNWEEK, #MuDeFri, StudioEye and Mimetos  developed a journey through industrial videos that communicate the potential and the value of design within the “industry”: interviews and interior shootings that are rarely shared outside the “industry” were therefore shown.

 #UDINEDESIGNFILMFESTIVAL was introduced by RAEdanceCollective. performance.

"Design means coordinating, integrating and articulating all those factors that, in one way or another, participate in the development of the shape and soul of the final product.

This theory entails the factors related to the individual or collective fruition of the product (known also as functional, symbolic or cultural factors), as well as the ones related to its production (known as economic, constructive, systemic and distributive factors).”.

With a reference to the ending part of this definition by the International Council of Societies of Industrial Design, the Istituto Tecnico Industriale “A Malignani  ” of Udine gave and still gives a thorough response by training top-notch technicians.