MOROSO 1952-1960

2003-2005

MOROSO:

Global design 

Innovation is design and technological experimentation. Both these highly competitive factors protect the originality of the product and give it quality. Off Scale was a conceptual process before becoming a design process: a free collection with no brief, fifty designers called upon to design a small object using their own style. The objective was to create a family and a microcosm but also to experiment with plastic materials and new technologies that could be applied to small objects. From this point onwards, the Moroso collection was to feature many special items to complement traditional upholstered furniture.

To the right, the cover of the Off Scale catalogue; below, the setting up of the exhibition.

Between 2004 and 2005, the small objects from the Off Scale exhibition went into production. These included Oblio by Von Robinson, Yo-Yo by Jacob Wagner, Serpentine by Tom Dixon and Pause by Aziz Sariyer. They are not upholstered pieces but furnishing accessories that play an important role in creating the  Moroso atmosphere.

To the left, Serpentine by Tom Dixon; below, Yo-Yo by Jacob Wagner.

Since 1st October 2003 Moroso has been a partner of the Palais de Tokyo, the symbolic site of contemporary art in Paris, where the Company every year creates settings to display its new products. Designed by Artemio Croatto, the catalogue is a testimony of the affinity between Moroso and the world of contemporary art, in particular site-specific artwork projects.

To the left, the cover of the Palais de Tokyo catalogue, 2003; below the Take a line for a walk chair.

To the left, Oblio by Van  Robinson; below Osorom by Konstantin Grcic.

Osorom by Konstantin Grcic was considered unproduceable. Today it is featured in the catalogue and is manufactured by injection-moulding a special polymer, which provides both the resistance and elasticity required for the construction of a hollow body.